analytics insight manager

apply now

job details

istanbul, istanbul (asia)
reference number

job description

We are looking for an "Analytics Insight Manager" for our client operating in the telecommunication / digital channels industry.

Analyze performance of CRM email, SMS, Push, Direct, APP, Paid and other promotional programs and provide recommendations on optimization measures,
Measure performance and behavior of mobile app users, build automated reports using visualization tools,
Measure the loyalty program’s effectiveness with monthly reporting and ad hoc analysis as necessary using Google Analytics 360, Firebase, Adjust and other tools,
Track health of customers based on cohort and lifecycle; help drive strategy for lifecycle optimization,
Assist internal and outside departments with any ad hoc reporting needs, in analyzing complex data sets,
Be a strategic partner for marketing/engineering/sales teams,
Understand tracking implementation for website and mobile apps,
Find opportunities to streamline and optimize current processes,
Provide feedback to data engineering to help improve data accuracy,
Understand business problems and translate into analytically trackable questions.


BSc degree in Economics/Finance, Engineering or relevant field,
3+ years digital marketing experience,
Strategic thinker and able to connect data to actionable business recommendations,
Advanced knowledge of Microsoft Office Program especially Excel,
Having advanced presentation techniques and proficiency in Powerpoint,
Proficiency in Google Analytics, Firebase, Adjust, Google Tag Manager, Google Big Query, etc.
Strong understanding of paid campaign metrics, email campaigns, and mobile app reporting,
Experience manipulating large datasets, summarizing and extracting key insights,
Experience with customer data (ex. lifetime value, attrition), transactional data (ex. order data, purchase behavior) web analytics data (ex. site metrics, funnels),
Self-starter with strong ability to work and solve problems independently,
Strong attention to detail.
Before applying for this job, you should read our data protection policy declaration. By applying for this job posting, you agree that you have read our data protection policy.