brand manager

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job details

istanbul, istanbul (europe)
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job description

We are looking for a "Brand Manager" for our global client operating in the FMCG / Beverage industry.

Ensure a level of performance in line with the international brand positioning.

Measure the effectiveness of actions and draw conclusions for future recommendations.

Reporting to the Head of Marketing, this role manages a portfolio of brands and some key transversal projects.

Develop a better understanding of the environment (market, competition, consumers, customers) through the analysis of market and consumer research, and regional competitive intelligence.

Identify new opportunities for the brand and recommend strategic initiatives to seize them.

Define local strategic targets given the global positioning of brands and local consumer insights and identify their "Consumer Journey."

Formalize Local Brand Plans (LBP) in compliance with global strategies, in collaboration with local distributors.

Convert the medium-term marketing objectives into short-term marketing and business objectives.

Develop a better understanding of the strategic issues through the analysis of the audience and the identification of opportunities in communication.

Develop annual brand plans in collaboration with local Distributors.

Formalize TTL action plans (ATL / BTL / Experience) based on LBP in consultation with local Distributors.

Propose initiatives or respond with action plans to opportunities.

Provide the evaluations of TTL campaigns (results / conclusions / recommendations.)

Follow the A&P Marketing budgets for key brands and for transversal projects.

Develop transversal projects to generate synergies in the area (promotional packaging, specific regional approach, etc.)

Recommend any necessary adjustments in the annual plans during the year.

Compile and analyze the balance sheets of plans and suggest improvements, in collaboration with partners in the Business Reviews.

Collaborate with the marketing teams of Brand Companies and collect information and elements necessary for the implementation of the action plans to ensure the consistency in the activations of brands.

Be Brand Companies’ spokesperson by implementing global platform, broadcasting key information to key stakeholders and sharing local feedbacks to Brand Companies.

Identify and share Best Practices and Key Learnings from Brand Companies and Distributors via the dedicated channels, through webinars or regional seminars.

Contribute to the improvement of Ways of Working, including providing training to various stakeholders.

Identify and share good marketing practices and participate in various seminars and external conferences (digital, experience, media, communication etc.)


Bachelor’s Degree in business, marketing or a related field. Master’s degree is a plus.

Minimum 4 years with a proven experience as a Brand or Associate Brand Manager.

Professional level in English and knowledge of related languages in the region (Arabic, Greek or Hebrew) would be an advantage.

Computer Skills: Windows office programs, data analysis programs.

Structured and able to feed strategic thinking on brands and action plans.

360 perspective to have a holistic business view, supported with strong commercial and financial understanding.

Good at problem solving with a data driven analytical approach.

Good interpersonal skills in a multicultural environment (adaptability, simplicity, open-minded) to create open and collaborative partnerships.

Strong communication skills both with external and internal partners to lead, influence and support different stakeholders.

Creativity and enthusiasm to build brands in highly regulated environments.

Keeps up with the local “trends insights” and transforms it into business ideas.

Open to change and development, mainly to welcome and drive aggressive digital transformation.

Ability to travel abroad to relevant countries, 30% travel time.
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