digital sales and marketing manager

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job details

posted
location
levent, istanbul (europe)
sector
Marketing
reference number
6253

job description

We are looking for a Digital Sales and Marketing Manager for our global client who provides personal and digital banking services.

Managing the communication through the digital media which the bank owns and/or has purchased in order to provide customer acquisition, current customer activation, new product sales and brand reputation, management of the relevant campaigns, performance follow-up, and planning the actions regarding the performance increase.



Ensuring that all the Banking products and services are advertised, marketed, and sold in digital and mobile media and managing the relevant campaign processes or supporting related units in line with the marketing strategies.



Determining the digital and mobile campaigns to be organized to achieve the target set, carrying out feasibility studies for them, ensuring that the approved campaigns are conducted in line with the targets and strategies of the campaigns, carrying out evaluations and giving reports during and after the campaign, ensuring that actions to be taken are determined based on the results of the campaign.



Planning the new projects and activities which are increasing the product application/sales performance, improving the customer experience on all the websites belonging to our bank and the products.

qualification

Bachelor Degree in Business, Economy, Engineering.



Having experience in Digital Performance Marketing for more than 6 years (experience in an agency or in directly management is a must).



Experience in budget planning and management.



Google Ads, Google Analytics knowledge.



Knowledge of performance marketing tools.



Ability to create proactive and creative projects.



Organizational and follow-up skills.



Advanced competency to perform reporting and presentation.
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