digital strategy lead

posted
apply now

job details

posted
location
istanbul, istanbul (asia)
sector
Other
reference number
5851

job description

We are looking for a 'Digital Strategy Lead' for our global client operating in pharmaceutical industry.

Digital Multichannel Ineractions:
Develop company multichannel digital strategies and customer interactions with alignment with teams to serve business needs.
Support teams in the translation of business objectives in the product plan to digital multichannel interactions strategies.
Support teams to analyse marketing information and develop customer journeys and digital marketing campaigns.
Innovation, benchmarking and learning:
Pro-active screening of developments in digital interaction channels.
Develop local digital strategy in alignment with Regional Digital teams.
Periodically evaluate measure the success of digital communication channels in practice using appropriate metrics.
People Development Working Across TAs:
Development of marketers into experts in the use of digital communication channels and development of communication strategies.
Quarterly support teams about the new trends in digital channels, strategies and tools from in and out of pharma to benchmark and improve our digital transformation.
Digital Projects Planning Management:
Responsible for setting priorities and organizing work – prepare processes and creates tools and metrics.
Responsible to facilitate vendor selection when needed.
Oversight of digital multichannel projects and monitor success.
Ensure implementation guidelines in all digital projects.

qualification

University Degree,
Minimum 4 years of commercial/digital function experience (Pharma is not a must),
Robust knowledge of local market, business models and operations,
Excellent written and oral communication skills, both in local language and English,
Advanced computer skills with an understanding of mobile apps, digital development process tools,
Creativity,
Persuasion,
Analytical reasoning,
Collaboration,
Before applying for this job, you should read our data protection policy declaration. By applying for this job posting, you agree that you have read our data protection policy.