marketing communications manager / senior specialist

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job details

posted
location
istanbul, istanbul (europe)
sector
Marketing
reference number
5005

job description

We are looking for a "Marketing Communications Manager / Senior Specialist" for our growing client operating in IT industry.

create marketing strategy and advertise products and services.
manage all processes related with international events and to attend them on behalf of the company when necessary
prepare briefing and advertising materials,
Work closely with teams and business development to develop and implement strategies encompassing content creation (including sole production of white papers from background research through SME interviews, writing, and design), sell sheets, social media, web and print advertising, press releases, case studies, and email
Manage outsourced contracts with service providers (such as the website management services, PR agencies, and media agencies) so that service providers provide contracted services as per signed service contracts/service level agreements, and within the quality and budgetary requirements of the contract
Manage digital lead generation strategy with analytics measurement and SEO strategy
Support business development in market research and lead generation activities in international markets.
search and organize related industry events and support teams and business development in attending fairs, shows, etc.
coordinate conferences, events, expositions, and press interviews,
ensure updating the company's corporate identity and to maintain the improvement and the continuity of the process,
create company’s unique language and other forms of communication both in and outside of the company,
create marketing and promotional materials by the means of hard and soft copies,
Craft and send regular newsletters with company updates
create and make recommendations how to implement and maintain web site design and operation processes,
communicate with advertising and PR agencies and to carry out related issues in both national and/or international media relations,
Join social media groups and professional platforms to discuss industry-related topics
Network with industry experts and potential clients to drive brand awareness
make reliable and continuous follow up of potential advertising subjects on national and international magazines, newspapers, web pages,
make researches on media coverages and industrial trends,
prepare and develop presentations for the promotion of the company for special occasions like Christmas, etc.

qualification

BSc / MSc degree from communications, public relations or relevant fields,
A minimum of 5 years’ experience in a similar role,
Strong knowledge of communication practices and techniques.
Marketing experience in IT industry and/or consulting industry
Ability to travel other countries
Excellent in English.
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