product training and events marketing manager

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job details

posted
location
istanbul, istanbul (asia)
sector
Marketing
reference number
5397

job description

We are looking for a "Product Training and Events Marketing Manager" for our client which is world’s leading manufacturer of premium domestic appliances.

Identify local consumer needs that substantially deviate from globally valid insights and the derived priorities, and communicate adjustment of global campaigns,
Conduct store checks and observe consumer behavior,
Map key global competitors and additionally key local competitors‘ product ranges incl. key features and technologies, pricing, distribution and communication,
Ensure product launches are accompanied by all applicable elements of product launch campaigns,
Define local product line-up per category by picking from the internationally defined range modules in each category and adjust price architecture to local market needs,
Provide creative brainstorming input for decentral campaign development,
Ensure developed international campaigns are picked up using all locally applicable and affordable elements from the campaign toolbox,
Monitor execution of the campaigns, evaluate and feedback quantitative and qualitative results and insights,
Exceptionally trigger development of local customer specific tactical activities,
Share long-term and annual plan the related teams,
Monitor monthly sales, unit and gross profit development based on standard reports provided by finance,
Monitor execution of new product launches, special product editions and generic campaigns based on defined KPIs,
Define training concept – goals, content and tools for each individual target group,
Define training equipment and installation,
Budget Planning,
Discuss and elaborate with Product Marketing relevant training content,
Create and develop training tools and instruments,
Create and develop product presentations under consideration of each individual target group,
Develop customer benefit argumentation,
Design face-to-face trainings methodically and didactically,
Develop monthly, quarterly and annual training plans in cooperation with sales
Plan, coordinate and execute internal and external trainings,
Monitor execution of activities, evaluate and report back quantitative and qualitative results and insights based on defined KPIs,
Create and manage project plans for various marketing and event activities,
Coordinate events, meetings and trade shows by identifying, assembling, and organizing requirements; establishing contacts; developing schedules and assignments; managing mailing lists to ensure event success,
Develop and oversee the communications calendar to ensure timely execution of the program,
Conduct research, make site visits, and find resources to make decisions about event possibilities,
Coordinate on-site arrangements for all meetings and events,
Assist with negotiations for space contracts and book event space, arrange food and beverage, order supplies, if necessary,
Assist with preparing budgets and provide periodic progress reports to Management Team for each event project,
Propose new ideas to improve the event planning and implementation process.

qualification

Graduate university degree,
Good proficiency in English (spoken and written) and also German is a huge plus,
Min. 7 years of experience in training, product management, marketing and events,
Well developed communication and social skills,
Sensitivity for cultural diversity and good cross-cultural navigation,
Ability to work autonomously based on defined objectives and within agreed boundaries (budget, timelines, etc.),
Preferably mobility to move to international roles as a next career step.
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