trade marketing manager

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job details

posted
location
istanbul, istanbul (europe)
sector
Marketing
reference number
4976

job description

We are looking for a "Trade Marketing Manager" for our global client operating in FMCG / Food Beverage industry.

As a key member of the sales management team, trade marketing manager is responsible for the achievement of traditional and modern off trade channel ambitions by analysing the frequently changing business context, understanding brand, portfolio and channel strategies, setting ROI based key performance indicators and, utilizing on the existing sales tools as well as creating new ones to drive healthy growth.

- Full responsibility of development and execution of promotional calendar, consisting of price promotions, internal &external incentive plans and customer/brand activation projects in close relationship with channel managers.
- Channel PL responsibility with focus on rebates, discounts, pricing and trade marketing budget.
- Development of promotion mechanics with pre and post ROI evaluations.
- Focus on brand /customer activations by bridging the channel and brand strategies.
- In charge of managing design of displays, POP materials and internal informative documents.
- Contribute to RTM strategies with monthly promotional plans.
- Development of range compliance efficiency in different customer segments.
- Driving executional excellency in field, with merchandising tracking system; continuous relationship with field team through trainings and clarification of development areas.

qualification

- Graduated from reputable universities’ business administration/commercial faculties (MBA is an asset).
- Minimum 5 years of experience in trade marketing and/or business development, preferably in an FMCG environment in sales.
- Minimum 2 years of management experience.
- Results oriented, entrepreneurial, proactive and self-motivating.
- Strong commercial acumen and understanding of business context with a sales perspective.
- Driving Licence is must.
- Advanced in written and oral English Turkish.
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