digital product manager

yayınlanma
şimdi başvur

iş ilanı detay

yayınlanma
lokasyon
ümraniye, ıstanbul (anadolu)
sektör
Other
referans numarası
6410

iş tanımı

We are looking for a "Digital Product Manager" for our global client in pharmaceutical industry.

To lead the best in class development execution of corporate digital platform plans (i.e. social media, social listening and YouTube) with clear linkage to E-commerce to complete consumer journey and achieve / exceed the agreed KPI’s ROI targets.
To guide direct the partner agencies to execute their digital campaigns delivering against brand objectives.
Monitor and analyze digital KPI’s competitive activity to recommend corrective actions and / or opportunities to over deliver.
Based on a profound understanding of the digital consumer journey and how to leverage the digital touchpoints deliver incremental reach, higher traffic / conversion to e-commerce and engagement.
Develop both Healthcare Professionals and consumer marketing strategy with brand lead for a better customer engagement experience.
Measure report performance and assess against goals (ROI and KPIs) with proposed action plan.
Lead digital marketing campaign all digital activities on social media page, brand site, E-Commerce page by managing internal team external agency on creative, production deployment ensuring quality delivery timeline execution.
Engage with CRM to convert lead into purchase and retention.
Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.
Build good relationship with stake holder in cross-function team and be able to get alignment with cross-function teams to deploy the marketing program smoothly to support brand business.
Develop annual brand plan and projects, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution.
Marketing strategy, content strategy preparation implementation.

nitelikler

At least 4 years’ experience in brand management and digital marketing is a must.
Prior experience in marketing/product management positions is highly desirable. (diabetes, pharma, cosmetics preferred)
Fluent spoken and written English.
PC literacy, familiarity with word processing, and presentation graphics software applications, MS Excel usage and skills.
Ability to build relationships and work in project team, trust and influence with internal clients and other key stakeholders.
Excellent organizational skills. Strong project management skills. Keen awareness and adherence to timelines.
Ability to create value for the Customer and clearly define and communicate the opportunity or issue that needs to be analyzed, applying solid understanding of marketing tools and methodologies.
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