digital product marketing specialist

yayınlanma
şimdi başvur

iş ilanı detay

yayınlanma
lokasyon
ıstanbul, ıstanbul (anadolu)
sektör
Pazarlama
referans numarası
5479

iş tanımı

We are looking for a "Digital Product Marketing Specialist" for our global client who is leading global provider of information and communications technology (ICT) infrastructure and smart devices.

You will be involved in the entire marketing strategy from planning to execution, while also working with a cross-functional team including colleagues from R&D, operations, legal, and PR departments, among others, to help shape the voice and image of products.

Design/manage and implement company's search brand specifications.

Using market insights, formulate marketing strategies and take charge of marketing planning and execution of the product's entire life cycle. Through analysis of competing products, you will be responsible for selling point mining, marketing story design, multi-wave campaign planning and execution, planning and execution of other key activities, to continue to attract the attention of users and follow up changes based on their needs.

Create marketing materials such as PPTs/white papers.

Responsible for the planning and generation of published content, "story plan", core KM extraction and in-depth development, as well as for related interpretation and access to related content channels.

nitelikler

Marketing insight and analytic skills.

Strong activity planning skills.

Strong project management skills.

Ability to write marketing materials.

Excellent organization, coordination, and teamwork skills, and strong sense of responsibility.

Strong communication skills.

Comfortable with using English as a working language.

Bachelor degree or above, at least two years of experience relating to Internet search products, familiarity with Internet technologies, and data analysis skills.

Knowledge of marketing methodologies and marketing processes, deep understanding of key marketing operations of Internet products.

Experience in advertising, news, or marketing.
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