We are looking for a 'Brand Manager' for our global partner operating in pharmaceutical industry.
As a Brand Manager, your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with sales team, healthcare system partners, and other cross-functional enablers, value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration.
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● Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads.
● Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team.
● Ensure continuous sales and logistics forecasting, working closely with the Sales and Finance team.
● Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.
● In case of new launches, build and propose a suitable Go-to-Market Strategy via defining pricing, distribution channels, and sales strategies, working with Access and Launch Excellence Leads.
● Provide marketing insight and direction to optimize new product launches, and monitor budget and expenditures.
● Participate in national and international congresses, scientific meetings, and global implementation/update meetings to keep knowledge updated for commercialization strategies.
● Working beyond the local organization, align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives,s and solutions to answer stakeholder needs and to drive value for the patients.
● Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.
● Generate mar-com strategies working together with the communication department. Support the sales team in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms.
show more
We are looking for a 'Brand Manager' for our global partner operating in pharmaceutical industry.
As a Brand Manager, your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with sales team, healthcare system partners, and other cross-functional enablers, value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration.
● Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads.
● Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team.
● Ensure continuous sales and logistics forecasting, working closely with the Sales and Finance team.
...
● Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.
● In case of new launches, build and propose a suitable Go-to-Market Strategy via defining pricing, distribution channels, and sales strategies, working with Access and Launch Excellence Leads.
● Provide marketing insight and direction to optimize new product launches, and monitor budget and expenditures.
● Participate in national and international congresses, scientific meetings, and global implementation/update meetings to keep knowledge updated for commercialization strategies.
● Working beyond the local organization, align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives,s and solutions to answer stakeholder needs and to drive value for the patients.
● Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.
● Generate mar-com strategies working together with the communication department. Support the sales team in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms.
show more