As 2026 approaches, the business world is being reshaped by economic uncertainty, talent competition, and the transformative impact of artificial intelligence. This comprehensive study, conducted with the participation of over 500 business leaders across Türkiye, reveals the most critical challenges companies face and how they are responding to them.
According to the data, 69% of companies see rising labor costs as the biggest threat, while 71% identify managing employees’ salary and benefits expectations as one of the most significant HR challenges. Meanwhile, the proportion of companies planning to expand their use of artificial intelligence has reached 58%. These findings clearly show that transformation in the business world is no longer optional—it is a necessity.
To explore these key trends shaping the future of work in more detail, access sector-specific analyses, and gain strategic insights for your company, review the full report. You can examine the “HR Trends 2026” report, which offers a broad perspective ranging from human resources and salary developments to talent management and artificial intelligence.